Our Story
Scentellow was created for people who want more from their scent not just a smell, but a feeling that settles in and stays with them through the day. Our name blends Scent and Mellow to show our belief that fragrance should not shout it should settle gently into your day, your mood, and your moments.
We create scents for everyone, no matter the style or personality. Each fragrance is made to feel steady, comforting, and easy to make your own. Whether it’s part of your morning routine or a way to unwind at night, Scentellow aims to bring a sense of presence to your moments.
Our Philosophy
We see scent as a quiet part of everyday life something felt rather than noticed. It has the power to bring comfort, hold memory, and create a sense of presence in both personal moments and shared spaces.
We believe fragrance should be lasting, balanced, and easy to live with. Not overpowering, not fleeting just right. Something you can return to, trust, and make part of your daily rhythm.
Everything we create is guided by this belief that scent should feel personal, familiar, and meaningful over time. A subtle companion that adds warmth, mood, and depth to the way life is experienced.
Brand Mission
To offer long-lasting scents that bring comfort and calm into everyday life scents that feel familiar, steady, and present, helping people feel connected and at ease in their own moments.
Brand Vision
To grow into a scent-led lifestyle brand that becomes part of daily routines, where fragrance feels like a presence in both personal style and living spaces bringing warmth, mood, and a sense of belonging over time.
Our Clients
We’re proud to have established a reputation for our creative designs and personal approach and count among our clients Tate, the Natural History Museum, Mappin and Webb, and Linda Farrow. We’ve worked in some of the capital’s most fascinating venues, including St Paul’s Cathedral, Claridge’s, RIBA and Kew Gardens and are pleased to be recommended by The Barbican, St. Pancras Renaissance Hotel and Gordon Ramsay’s restaurants.
Fiola Johnson
The Owner
With more than a decade’s experience at the forefront of floral design, Fiola Johnson is one of London’s most respected florists. Having trained under the iconic Jane Packer, she later worked for some of London most prestigious florists on luxury events and celebrity weddings. In 2008 she founded Fiore to reflect her own intimate and artistic approach. Born and raised in London, Marianne has always loved the city’s relentless pace and creativity, something that’s an endless source of inspiration to her. Yet she also craves the peace and natural beauty of the great outdoors. It’s this balance, between the vibrancy of the city and the beauty of the natural world that defines Fiola’s own individual style.
Drawing on her love of colour and texture, she combines romance and wildness in rich, generous compositions that are both thoughtful and unexpected. Her studio and shops are havens from the urban jungle; like calm oases in the midst of the metropolis. They are bursting with full blooms, hanging plants and potted trees. It’s in these green and peaceful spaces that Marianne and her team create their designs, inspired by the city just outside.
